The purpose of this study is to identify the convention destination attributes that are important for 111 Daegu convention workers and to perform IP analysis to confirm Daegu 's achievement on the attributes. The results are as follows. First, 54 attributes of convention destination were derived by reflecting 15 previous researches and a criteria of convention industry. Second, the overall performance of Daegu was low. Also 52 of 54 attributes were low in the performance compared to the importance. Third, it is analyzed that the safety and the financial support of city, the convention facilities’s physical quality such as size and environment, the quality of accommodation and the accessibility are important. Fourth, Daegu was rated highly for the safety, the accessibility of ground transportation, but accommodations was rated low relatively. Fifth, 18 items were identified as the relative strengths of Daegu. As a result, the physical quality of the convention facilities, the safety of city, and the administrative support and reputation of Daegu were relatively high. However, since the accomplishment value is less important than the importance and the competitors are also trying to strengthen them, the continuous management is necessary. Sixth, 13 items were identified as Daegu 's weaknesses, which are significant but in low achievement. There are the size of the convention facilities, the number of accommodation rooms, the quality of accommodation, the cost of convention facilities, the travel time, the convenience of air routes and human resources. In particular, the physical quality of convention facilities was rated highly, but the size of the convention facilities and the rental costs were identified as weak points. Also, the room number, quality and service of accommodation were identified as weaknesses. Daegu should improve the weakness in priority for the convention destination competitiveness.