This study was conducted to develop a model to measure the effectiveness of MICE sponsorship based on the need to measure the effectiveness of MICE sponsorship, which has recently been emphasized as a means of corporate publicity and communication. To this end, several prior studies were considered to measure the effectiveness of sponsorships, and an effect measurement model suitable for MICE events was developed. For the research, related prior studies such as the concept and effect of corporate sponsorship, measurement procedures, and measurement items were reviewed, and these were integrated and used as the scope and framework of this study. Based on this, the MICE sponsorship structure and effect were modeled, and the MICE sponsorship effect calculation formula was derived. Based on this, detailed effect measurement items and methods were presented. In addition, examples for practical use were presented. The greatest academic and practical significance of this study is that it has established a reference point for measuring tangible and quantitative values, breaking away from the fact that most of the existing MICE event sponsorship-related studies have focused on measuring qualitative values such as brand awareness and image enhancement. Through this, it is expected that it will be possible to develop a more sophisticated MICE sponsorship effect measurement model and provide basic data for sponsorship pricing.